about us
Our vision
To be a dynamic, trusted, and market-leading entertainment agency with a global network of expertise, creating innovative content and producing exceptional multimedia events.
Our Mission
At Cross Ratio Entertainment, we are committed to exceeding expectations by serving as a talent-centric, influential agency. Our focus is on inspiring creativity, delivering memorable events, and crafting unique entertainment experiences for audiences and clients alike. We actively seek, develop, and promote homegrown talent with strategic initiatives, showcasing their performances on both renowned local and international platforms.
Dean Augustine: A Music Industry Veteran
With 30 years of experience in the music industry, Dean Augustine began his career at Tower Records Singapore, where he rose to the position of General Manager. His expertise soon caught the attention of local music retailer Gramophone, where he led Operations & Marketing, significantly expanding the business and tripling its operations across Singapore.
Dean’s industry success led to a pivotal role at S2S Inc., a leading music label, after being scouted by Ken Suzuki, co-founder of Avex Trax. Initially appointed as Head of A&R and Marketing, Dean was soon promoted to Managing Director, overseeing the label’s operations in Asia (excluding Japan) and globally. At S2S, he pioneered artist development and spearheaded the promotion of both local and international talent.
In 2015, Dean founded Cross Ratio Entertainment, a Singapore-based record label, with the mission of helping local artists break into the global music scene. Over the years, Cross Ratio Entertainment has evolved from a record label into a fully integrated, one-stop entertainment agency with a strong focus on Southeast Asia. Alongside artist management, distribution, and publishing, the company provides digital marketing, PR, project management, and event management services, offering holistic solutions for brands in music and beyond.
What we do
At Cross Ratio Entertainment, we help artists and brands grow and succeed in the music and entertainment industry. We started as a record label in Singapore, helping local musicians create and promote their music. Over time, we've expanded into a full-service agency that offers a wide range of services, all centred around the world of music, entertainment, and beyond.
Artist Management: We work with talented musicians to guide their careers, from recording music to performing on stage, helping them reach their full potential and gain recognition locally and internationally.
Music Distribution & Publishing: We help artists get their music out to the world through various platforms like Spotify, Apple Music, and YouTube, and ensure they get the rights and royalties they deserve.
Digital Marketing & PR: We promote artists, brands, and projects by creating online marketing campaigns and managing their public image, making sure their presence shines on social media and beyond.
Event Management: We plan and manage concerts, music festivals, and other entertainment events, ensuring everything runs smoothly, from the stage setup to the performances.
Creative Content Production: We collaborate with brands to create exciting multimedia projects, from music videos to creative campaigns, helping companies connect with their audiences through entertainment.
In short, we are a one-stop shop for anyone in the music and entertainment business who needs expert help with promotion, management, marketing, and creative projects. Whether you're an artist looking to launch your career or a brand wanting to create a music-driven event, we're here to make it happen.